{"id":805,"date":"2019-06-28T14:27:44","date_gmt":"2019-06-28T19:27:44","guid":{"rendered":"https:\/\/lindagorchels.com\/blogs\/?p=805"},"modified":"2019-07-01T15:34:51","modified_gmt":"2019-07-01T20:34:51","slug":"is-a-regenerative-attention-economy-possible","status":"publish","type":"post","link":"https:\/\/lindagorchels.com\/blogs\/is-a-regenerative-attention-economy-possible\/","title":{"rendered":"Is a Regenerative Attention Economy Possible?"},"content":{"rendered":"\n<p>Is a regenerative attention economy possible? That\u2019s not a\nvery good \u201c<em>clickbaity<\/em>\u201d headline, is it? <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img loading=\"lazy\" decoding=\"async\" width=\"217\" height=\"300\" src=\"https:\/\/lindagorchels.com\/blogs\/wp-content\/uploads\/2019\/07\/chimpanzee-217x300.jpg\" alt=\"\" class=\"wp-image-817\" srcset=\"https:\/\/lindagorchels.com\/blogs\/wp-content\/uploads\/2019\/07\/chimpanzee-217x300.jpg 217w, https:\/\/lindagorchels.com\/blogs\/wp-content\/uploads\/2019\/07\/chimpanzee-768x1062.jpg 768w, https:\/\/lindagorchels.com\/blogs\/wp-content\/uploads\/2019\/07\/chimpanzee-741x1024.jpg 741w, https:\/\/lindagorchels.com\/blogs\/wp-content\/uploads\/2019\/07\/chimpanzee.jpg 1085w\" sizes=\"auto, (max-width: 217px) 100vw, 217px\" \/><\/figure><\/div>\n\n\n\n<p>Should I have used the following title (even though it has nothing to do with the content)?<\/p>\n\n\n\n<blockquote style=\"text-align:center\" class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em><strong>9 Tips to Increasing Brain Wealth<\/strong><\/em><\/p><\/blockquote>\n\n\n\n<p style=\"text-align:left\">Or how about this one?<\/p>\n\n\n\n<blockquote style=\"text-align:center\" class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p> <em><strong>Are all Your Friends Narcissists?<\/strong><\/em> <\/p><\/blockquote>\n\n\n\n<p>Perhaps this would grab your attention:<\/p>\n\n\n\n<blockquote style=\"text-align:center\" class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em><strong>What the F*ck were you thinking?<\/strong><\/em><\/p><\/blockquote>\n\n\n\n<p>But my goal is not to sell you something, or to spew\nadvertising at you. Rather, it\u2019s to get you to think. And to contemplate. And to\n(dare I say?) become more humane.<\/p>\n\n\n\n<p>Let\u2019s start with the basics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is an attention economy?<\/strong><\/h2>\n\n\n\n<p>This requires a bit of history. The term \u201cattention economy\u201d\nhas been around for decades. It followed the agriculture, industrial and\ninformation revolutions. During those time periods, companies earned income\nselling agricultural products, then manufactured goods, and then information.\nNow with the Internet and social media, a major source of income for many\ncompanies is attention.<\/p>\n\n\n\n<p>Yes, attention. And it\u2019s one of the scarcest resources in\neconomics.<\/p>\n\n\n\n<p>Digital noise is increasing. That includes spammers, hackers, and opportunists in addition to \u201cnormal\u201d social media and internet usage. And <a href=\"https:\/\/www.sourceglobalresearch.com\/attention-spans-are-getting-shorter-or-are-they\/\">whether or not attention spans are getting shorter<\/a>, there\u2019s more competition for eyeballs and clicks. In other words, it\u2019s harder to get people\u2019s attention. While it\u2019s clear this poses a problem for marketers, the evolution of the attention economy raises other challenges.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What other challenges?<\/strong><\/h2>\n\n\n\n<p>There are several problems. You\u2019ve probably read posts and\narticles about technology addiction. People check their cell phones and apps\nseveral times a day (or several times an hour). Commute time, dinner time and\nrelaxation time are spent hunched over a cell phone. Bad for social interaction\nand <a href=\"https:\/\/lindagorchels.com\/blogs\/the-many-benefits-of-proper-posture\/\">bad\nfor posture<\/a>. (Cell phone usage is also <a href=\"https:\/\/thehill.com\/homenews\/media\/450327-journal-looking-into-issues-raised-about-study-linking-cell-phone-use-to\">a\npossible contributor to the growth of neck spurs.<\/a>) Ouch!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lindagorchels.com\/blogs\/wp-content\/uploads\/2019\/06\/angry-head-288x300.png\" alt=\"\" class=\"wp-image-820\" width=\"216\" height=\"225\" srcset=\"https:\/\/lindagorchels.com\/blogs\/wp-content\/uploads\/2019\/06\/angry-head-288x300.png 288w, https:\/\/lindagorchels.com\/blogs\/wp-content\/uploads\/2019\/06\/angry-head-768x801.png 768w, https:\/\/lindagorchels.com\/blogs\/wp-content\/uploads\/2019\/06\/angry-head-982x1024.png 982w, https:\/\/lindagorchels.com\/blogs\/wp-content\/uploads\/2019\/06\/angry-head.png 1534w\" sizes=\"auto, (max-width: 216px) 100vw, 216px\" \/><\/figure><\/div>\n\n\n\n<p>But there\u2019s even a bigger issue. Former Google ethicist <a href=\"https:\/\/twitter.com\/tristanharris?lang=en\">Tristan Harris<\/a>, co-founder of the <a rel=\"noreferrer noopener\" href=\"https:\/\/humanetech.com\/\" target=\"_blank\">Center for Humane Technology<\/a>, warns that technology is downgrading humans by using extremism <a href=\"https:\/\/www.cbsnews.com\/news\/former-silicon-valley-insider-on-how-technology-is-downgrading-humans\/\">to prey on our animal brains<\/a>. Interest is highjacked by sensationalism, profanity, and antipathy. <a href=\"https:\/\/www.vox.com\/recode\/2019\/5\/6\/18530860\/tristan-harris-human-downgrading-time-well-spent-kara-swisher-recode-decode-podcast-interview\">\u201cTech addiction, polarization, outrage-ification of culture, the rise in vanities <\/a>and micro-celebrity culture\u201d are negative consequences of the attention economy. That puts us at risk of becoming less informed, ruder, and increasingly alienated from others. <\/p>\n\n\n\n<p>We need to make changes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Can we regenerate the attention economy?<\/strong><\/h2>\n\n\n\n<p>Do you know the definition of regenerate? It means \u201cto effect a complete moral reform in; recreate in a better form.\u201d A complete moral reform would require eliminating polarization, outrage, and narcissism. As well all the other negative aspect of the attention economy. That\u2019s a tall order. <\/p>\n\n\n\n<p>Tech companies are now beginning to realize they need to\ntake a stand. As I mentioned in my <a href=\"https:\/\/lindagorchels.com\/blogs\/join-the-jomo-movement-the-joy-of-missing-out\/\">JOMO\nblog<\/a> last month, Google has started a <a href=\"https:\/\/wellbeing.google\/\">Digital Well-being<\/a> project. Apple has added a \u201cDo Not Disturb\u201d function to its phones.\nThese are baby steps that deal primarily with the tech addiction problem, but\nit\u2019s a start.<\/p>\n\n\n\n<p>Unfortunately, changing the direction of the digital\nuniverse is like trying to steer a supertanker with a sailboat rudder. Even if\nall the tech giants worked together toward a regenerative attention economy,\nthere would still be challenges.<\/p>\n\n\n\n<p>Maybe we could all take some baby steps.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Apply a social media cleanse<\/strong><\/h2>\n\n\n\n<p>Detox cleanses for the body are now a trend. Perhaps we\ncould also try a detox cleanse for our social media usage. Mark Manson\ndescribes this as the <a href=\"https:\/\/markmanson.net\/attention-diet\">Attention\nDiet<\/a>, using a 4-step process.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lindagorchels.com\/blogs\/wp-content\/uploads\/2019\/07\/water-droplet-on-lake-300x200.jpg\" alt=\"\" class=\"wp-image-822\" width=\"225\" height=\"150\" srcset=\"https:\/\/lindagorchels.com\/blogs\/wp-content\/uploads\/2019\/07\/water-droplet-on-lake-300x200.jpg 300w, https:\/\/lindagorchels.com\/blogs\/wp-content\/uploads\/2019\/07\/water-droplet-on-lake-768x512.jpg 768w, https:\/\/lindagorchels.com\/blogs\/wp-content\/uploads\/2019\/07\/water-droplet-on-lake-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/figure><\/div>\n\n\n\n<ol class=\"wp-block-list\"><li>Cleanse. Unfollow all clickbait news sites.\nUninstall pointless apps.<\/li><li>Choose good information sources. Look for long\nform sources of information, even if they\u2019re boring.<\/li><li>Schedule your digital time. Determine how often\nand when you will check social media and email.<\/li><li>Implement. If you aren\u2019t disciplined to go cold\nturkey, look for website and phone blockers, timers, and other apps.<\/li><\/ol>\n\n\n\n<p>Making changes to your digital behaviors will be hard. &nbsp;Social media can <a href=\"https:\/\/www.lifehack.org\/articles\/productivity\/how-kick-the-social-media-habit-and-get-your-life-back-2.html\">activate\nthe part of your brain associated with pleasure<\/a>. But it is possible to\nlearn new habits. Try to take your own baby steps toward a regenerative\nattention economy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is a regenerative attention economy possible? That\u2019s not a very good \u201cclickbaity\u201d headline, is it? Should I have used the following title (even though it has nothing to do with the content)? 9 Tips to Increasing Brain Wealth Or how&hellip; <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-805","post","type-post","status-publish","format-standard","hentry","category-hodgepodge"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is a Regenerative Attention Economy Possible? - Linda Gorchels blogs<\/title>\n<meta name=\"description\" content=\"Our digital culture is stressing society. 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