{"id":789,"date":"2019-06-14T14:53:46","date_gmt":"2019-06-14T19:53:46","guid":{"rendered":"https:\/\/lindagorchels.com\/blogs\/?p=789"},"modified":"2019-06-22T15:21:43","modified_gmt":"2019-06-22T20:21:43","slug":"i-have-a-great-idea-dont-i","status":"publish","type":"post","link":"https:\/\/lindagorchels.com\/blogs\/i-have-a-great-idea-dont-i\/","title":{"rendered":"I Have a Great Idea \u2026 Don\u2019t I?"},"content":{"rendered":"\n<p>Creative ideas sprout up all the time. Not all are brilliant. How can you make sure you have a &#8220;GREAT idea&#8221;?<\/p>\n\n\n\n<p>Discipline. Research. Judgment. And a tough skin.<\/p>\n\n\n\n<p>As creativity morphs into innovation, the focus shifts from creation to evaluation. Think differently. Here\u2019s a tool to get you started on your great idea.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Six Thinking Hats<\/strong><\/h2>\n\n\n\n<p>It\u2019s hard for people to critique their own ideas. And people&nbsp;get stuck in their own habitual thinking styles. If you\u2019re optimistic, you evaluate from that mindset. If your tendency is to be risk-averse, you approach judgment from that perspective. It takes a conscious act of will to consider an idea from multiple perspectives. <\/p>\n\n\n\n<p>That\u2019s where Edward de Bono\u2019s <a href=\"http:\/\/www.debonogroup.com\/six_thinking_hats.php\">Six Thinking Hats<\/a> comes in. Similar to the <a href=\"https:\/\/harrypotter.fandom.com\/wiki\/Sorting_Hat\">sorting hats in Harry Potter<\/a> (which assigned new students to one of four school House), de Bono\u2019s hats separate questions by mindset. (Unlike the Harry Potter example, the hats don\u2019t think; people do.)<\/p>\n\n\n\n<p>The Six Thinking Hats system is a critical-thinking\ntechnique that \u201cencourages\u201d people to scrutinize something from different perspectives.\nIt can both expand and contract the periphery of analysis. <\/p>\n\n\n\n<p>Let me explain.<\/p>\n\n\n\n<p>Each team member evaluates an idea \u201cwearing\u201d a different\nmetaphorical hat to represent a particular thinking style; that expands the\npotential thought processes. It simultaneously restricts their thinking\nto a particular mindset; that contracts the periphery of analysis to prevent a&nbsp;viewpoint from being shortchanged.<\/p>\n\n\n\n<p>Here are the colors of the six thinking hats and <a href=\"https:\/\/blog.iqmatrix.com\/six-thinking-hats\">what they mean<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Blue&nbsp;\u2013&nbsp;reflective and transparent<\/li><li>White&nbsp;\u2013&nbsp;pure facts and data only<\/li><li>Yellow&nbsp;\u2013&nbsp;the sunshine of optimism and benefits<\/li><li>Black&nbsp;\u2013&nbsp;devil\u2019s advocate<\/li><li>Red&nbsp;\u2013&nbsp;glowing passion and intuition<\/li><li>Green&nbsp;\u2013&nbsp;budding possibilities and alternatives<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Blue Hat Thinker<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lindagorchels.com\/blogs\/wp-content\/uploads\/2019\/06\/blue-hat-2-1-300x225.jpg\" alt=\"\" class=\"wp-image-790\" width=\"300\" height=\"225\" srcset=\"https:\/\/lindagorchels.com\/blogs\/wp-content\/uploads\/2019\/06\/blue-hat-2-1-300x225.jpg 300w, https:\/\/lindagorchels.com\/blogs\/wp-content\/uploads\/2019\/06\/blue-hat-2-1.jpg 548w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p style=\"text-align:left\">The metaphorical role of the Blue Hat Thinker is that of an orchestrator, a skipper, a coach, a manager. A primary aim is to articulate the problem or issue being discussed and identify predefined goals. While keeping the analysis focused, the Blue Hatter must stimulate all viewpoints.<\/p>\n\n\n\n<p>Typical statements include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What is the desired outcome of this process?<\/li><li>Do we understand the \u201cbig picture\u201d of the\nproduct or idea being studied?<\/li><li>How can the team handle all the expressed ideas, facts, and opinions\nevenly?<\/li><li>Let\u2019s stay on track.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">White Hat Thinker<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/lindagorchels.com\/blogs\/wp-content\/uploads\/2019\/06\/white-hat-2-300x225.jpg\" alt=\"\" class=\"wp-image-791\" srcset=\"https:\/\/lindagorchels.com\/blogs\/wp-content\/uploads\/2019\/06\/white-hat-2-300x225.jpg 300w, https:\/\/lindagorchels.com\/blogs\/wp-content\/uploads\/2019\/06\/white-hat-2.jpg 601w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p>The White Hat Thinker is neutral, expressing facts and data without\nopinion. A primary aim is to collect and disseminate all data,\nstatistics, and information relevant to the topic being studied. While\nprioritizing facts over opinions, the White Hatter provides solutions, along with gaps in knowledge. <\/p>\n\n\n\n<p>Typical statements include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What is everything we now know about the problem\nand the solutions represented by this idea?<\/li><li>What don\u2019t we know?<\/li><li>How can we acquire more information?<\/li><li>Here is the estimated cost per unit.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Yellow Hat Thinker<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/lindagorchels.com\/blogs\/wp-content\/uploads\/2019\/06\/yellow-hat-2-300x225.jpg\" alt=\"\" class=\"wp-image-793\" srcset=\"https:\/\/lindagorchels.com\/blogs\/wp-content\/uploads\/2019\/06\/yellow-hat-2-300x225.jpg 300w, https:\/\/lindagorchels.com\/blogs\/wp-content\/uploads\/2019\/06\/yellow-hat-2.jpg 570w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p>The Yellow Hat Thinker is optimistic, focused on making a great idea work.&nbsp; A primary aim is to offer a greater stockpile of solutions and opportunities. While searching for new benefits, the Yellow Hatter makes plans that embody optimism and determination.<\/p>\n\n\n\n<p>Typical statements&nbsp;include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>How can we realistically make this work?<\/li><li>What other logical benefits exist?<\/li><li>Can we bridge long-term and short-term\nopportunities?<\/li><li>Our sales staff has had success with similar\nofferings.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Black Hat Thinker<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/lindagorchels.com\/blogs\/wp-content\/uploads\/2019\/06\/black-hat-2-300x225.jpg\" alt=\"\" class=\"wp-image-794\" srcset=\"https:\/\/lindagorchels.com\/blogs\/wp-content\/uploads\/2019\/06\/black-hat-2-300x225.jpg 300w, https:\/\/lindagorchels.com\/blogs\/wp-content\/uploads\/2019\/06\/black-hat-2.jpg 612w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p>The Black Hat Thinker takes on the role of devil\u2019s advocate, identifying risks, pitfalls and dangers. A primary aim is to shine a light on (and eliminate) weaknesses and shortcomings. While exposing dangers and flaws, the Black Hatter must avoid bringing negative biases into the critique process.<\/p>\n\n\n\n<p>Typical statements include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>In what ways might this idea fail?<\/li><li>What flaws might prove fatal to\ncommercialization?<\/li><li>The financial return on this project is not acceptable.<\/li><li>We don\u2019t have the capacity to follow through on\nthis.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Red Hat Thinker<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/lindagorchels.com\/blogs\/wp-content\/uploads\/2019\/06\/red-hat-2-300x225.jpg\" alt=\"\" class=\"wp-image-795\" srcset=\"https:\/\/lindagorchels.com\/blogs\/wp-content\/uploads\/2019\/06\/red-hat-2-300x225.jpg 300w, https:\/\/lindagorchels.com\/blogs\/wp-content\/uploads\/2019\/06\/red-hat-2.jpg 662w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p>The Red Hat Thinker deals with feelings, emotions, hunches, and intuition. A primary aim is to uncover subconscious emotional tendencies. While conveying personal emotions and gut instinct, the Red Hatter speaks from the heart as a counter measure to pure data.<\/p>\n\n\n\n<p>Typical statements include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>I really love (hate) this project.<\/li><li>My gut is telling me we\u2019re missing something in\nthe solution.<\/li><li>Based on my feelings, I think this change would\nbe a better way to go.<\/li><li>That last suggestion makes me anxious.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Green Hat Thinker<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/lindagorchels.com\/blogs\/wp-content\/uploads\/2019\/06\/green-hat-2-300x225.jpg\" alt=\"\" class=\"wp-image-796\" srcset=\"https:\/\/lindagorchels.com\/blogs\/wp-content\/uploads\/2019\/06\/green-hat-2-300x225.jpg 300w, https:\/\/lindagorchels.com\/blogs\/wp-content\/uploads\/2019\/06\/green-hat-2.jpg 524w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p>The Green Hat Thinker brings a sense of creativity and open reflection on novel alternatives. A primary aim is to expand possibilities to unexpected solutions. While opening the door to free-flowing creativity, the Green Hatter may sometimes bring up ideas that seem wacky at first.<\/p>\n\n\n\n<p>Typical statements include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What other alternatives exist?<\/li><li>Let&#8217;s brainstorm some different approaches to that obstacle.<\/li><li>How can we get more provocative and less conservative in our ideas?<\/li><li>What if\u2026?<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Commercialization Checklist<\/h2>\n\n\n\n<p>To commercialize an idea (i.e., turn it into a\nsaleable product or service), it must embody several features. While the Six Thinking Hats can help evaluate\nand refine creative concepts, you still want to ensure the idea passes a\ncommercialization checklist.<\/p>\n\n\n\n<p>First, there has to be a sufficiently large market. Are\nthere enough customers (companies or consumers) to justify moving forward?<\/p>\n\n\n\n<p>Second, the concept has to be better than the competition in\none or more areas that offer relevant value to target prospects. Generic value\nalone is insufficient.<\/p>\n\n\n\n<p>Third, the prospective product has to provide a profitable\nopportunity. Unless the forecasted revenues (price times quantity) exceed all\nrelated costs, you need to refine, table, or kill the idea.<\/p>\n\n\n\n<p>And finally, the idea has to be REAL; building and producing it must be possible within the time-frame allotted.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creative ideas sprout up all the time. Not all are brilliant. How can you make sure you have a &#8220;GREAT idea&#8221;? Discipline. Research. Judgment. And a tough skin. As creativity morphs into innovation, the focus shifts from creation to evaluation.&hellip; <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-789","post","type-post","status-publish","format-standard","hentry","category-creativity-and-innovation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>I Have a Great Idea \u2026 Don\u2019t I? - Linda Gorchels blogs<\/title>\n<meta name=\"description\" content=\"Creative ideas sprout up all the time. 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Not all are brilliant. How can you sort a great idea from the rest? 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