Learn to succeed
In its broadest sense, new product development consists of concepting, creating and commercializing products and services. Product ideas flow out of strategy initiatives and long-term road maps. Suitable concepts are then designed, prototyped and validated during creation. And finally, the ones that make it past this point must be guided to the right markets with the right positioning at the right time. Success doesn’t happen by accident – you need to research, invent, interact, listen, an persevere.
Concept
Iterative testing of ideas.
Create
Converting prototypes to produced products and services
Commercialize
Implementing communication and go-to-market strategies.
The many facets of product development
This slide presentation is based on the three-day open enrollment course that was offered to managers at the University of Wisconsin. Within its 190+ slides, it contains numerous hyperlinks to videos and educational material.