Pricing Strategy and Tactics

Both science and art

You work hard to create value for your company. Carefully-designed products. Well-thought-out communications. Sophisticated paths to the customer.

But do you work as hard to capture the value you have created?

That’s the essence of pricing strategy and tactics.

Here are a couple of brain snacks to jump-start your thinking on the subject.



Open the door to price changes:

Determine Relevant costs

Support Staff

A foundation understanding of accounting is necessary for pricing decision making. Download an excerpt from Chapter Three of The Product Manager’s Handbook to overview the basics.



Build a pricing toolkit




Study  pricing tactics, techniques, strategies and ideas from a diverse set of industries. Not all will work in your situation, but some might. Download this beginning toolkit of various pricing approaches. Add to it as you observe novel methods or wrinkles to the discipline of pricing.