At the end of every chapter of The Product Manager’s Handbook, I included an interview with a prominent business expert or consultant. Each offered a different perspective. Here are snippets of their words of wisdom when asked for their key tips. This is the first of a four-part series of expert advice for product managers.
The Many Sides of Brand Management
Mark Rothwell, AVP-Brand & Consumer Marketing, American Family Insurance
I think the best professional advice I ever received is: “Remain curious and tenacious.” This is important for product development, for creative promotions, and for interactions with diverse sets of people. Curiosity makes a person interested and interesting.
The best personal advice is: “Always be empathetic.” That’s great advice for being a successful brand manager because it ensures that you always view things through the eyes of your customers.
Product Managers Can Be Growth Leaders
Scott Davis, Chief Growth Officer, Prophet
CMOs and senior executives are clamoring for strategic growth plans that go beyond the budgetary considerations of dollars and cents.… Read the rest