We’ve all heard that product managers are “mini CEOs”—or words to that effect. They have to influence a lot of stakeholders. To do so, they have to be credible. How can you build credibility? Roll up your sleeves and earn it. Here are a few ideas to help you.
Do Your Homework
Product managers deal with strategies and tactics. Big-picture issues and small details. Broad market demands and individual customer nuances. Internal politics and external realities. It’s hard work, and cutting corners rarely succeeds. Relevant information on customers, product plans, and financial projections are staples of your job.
Industry knowledge is a must. Learn the broad “rules” in your industry, along with detailed knowledge of competitive positions. Pay attention to trends that could impact current and future product sales.… Read the rest