It’s been 25 years since I published the first edition of The Product Manager’s Handbook (now in its 4th edition).
A lot has changed during that time. Product management has become more mainstream (even though role discrepancies still exist). Technical product management has exploded. Unprecedented information is available from books, seminars and online sources.
But a lot has stayed the same. Product managers still face a major dilemma of matrix management: influencing without authority. There continues to be confusion about the differences between product managers, project managers, and product owners. I keep reading articles and blogs suggesting that product managers must become business and customer advocates, beyond being product activists. (That’s been a common refrain as long as I can remember!)
Beyond that, here are a few trends product managers should pay attention to during the 2020s.… Read the rest