Creativity comes in many shapes and sizes. That’s true for individuals AND organizations. But individual creativity can exist without an organization.
The reverse is not true.
Organizations are not inherently creative. They rely on individuals for original ideas. In fact, “organizational creativity” is almost an oxymoron.
I said almost.
While organizations are not creative per se, they set a stage. They provide the environment (culture and blueprints) that either enable or stifle it. I’ll dive into culture in a separate post. Here I’ll focus on a basic motivational blueprint: Teresa Amabile’s Componential Theory of Creativity.
Componential Theory of Creativity
According to Amabile’s model, creativity relies on both intrinsic and extrinsic motivators. Intrinsic refers to drivers inside each of us. These are the circles in the Venn diagram.… Read the rest