Articles about the importance of innovation to the growth—or even survival—of a company saturate the internet. I even stress its importance in my monthly posts on the topic. However, not all innovation is socially or environmentally compatible. Short-term financial gain may cause long-term environmental pain. Can we do it better? Can we think in terms of Eco-Smart Innovation?
Let’s start with the social ecosystem.
While the average family size in the United States declined over the past seven decades, the average house size increased. A standard single-family house in 1950 was 983 square feet. It now averages 2631 square feet. Additional closets and room sizes enabled us to pack the building with more possessions.
Over the years, advertising bombarded us with messages that we need the new cell phone, the most up-to-date fashion, or the improved household items.… Read the rest